Reno's Neighborhood Bakery & Grocery

Good morning,
neighbor.

Fresh bread, quality groceries, and the kind of service that makes you want to stay a while.

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Fresh Daily
859 W 12th St, Reno
Open 7 Days a Week
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Artisan bread being prepared
Fresh grocery selection
Freshly baked bread
Store interior
Our Story

A place built on
good food and
good neighbors.

Gain Willing started with a simple idea: bring people together over food they can trust. Located on W 12th Street in Reno, we've become a neighborhood staple where quality meets convenience.

Whether you're picking up ingredients for tonight's dinner or grabbing something fresh from our bakery case, we take pride in offering products that make your day a little better.

100%
Locally Sourced
Options
Daily
Fresh Bakery
Items
7
Days a Week
We're Open
What We Offer

From our bakery
to your table

Every item in our store is chosen with care. We focus on fresh, quality products that make everyday meals and special occasions easier.

Artisan breads and pastries

Fresh Bakery

Handcrafted breads, flaky pastries, and sweet treats baked fresh every morning. From crusty sourdough to delicate croissants.

Quality grocery selection

Quality Groceries

Pantry staples, fresh produce, dairy, and everything you need for a well-stocked kitchen. We curate selections that prioritize quality.

Deli and prepared foods

Deli & Prepared Foods

Ready-to-eat meals, sliced meats, cheeses, and salads for when you need something quick without sacrificing taste.

Beverages and drinks

Beverages

Coffee, wine, beer, juices, and more. We stock a thoughtful selection to complement your meals or relax with after a long day.

Organic and specialty items

Organic & Specialty

Organic produce, gluten-free options, and specialty items for dietary needs. We make it easy to find what works for you.

Household essentials

Household Essentials

Cleaning supplies, kitchen tools, and everyday necessities. One stop for everything your home and kitchen require.

Why Choose Us

The difference is
in the details

We believe that great food and genuine service make all the difference. Here's what sets us apart.

Baked Fresh Daily

Every loaf, pastry, and treat is prepared fresh each morning. No day-olds, no shortcuts — just honest baking.

Right in Your Neighborhood

We're on W 12th Street, easy to find and convenient to visit. A neighborhood market that feels like home.

Quality You Can Taste

We select our products carefully, prioritizing taste, freshness, and ingredients you can trust.

Friendly Service

Our team knows your name and remembers your order. This isn't a chain — it's a community.

Convenient Hours

Open seven days a week with hours that fit your schedule. Stop by whenever it works for you.

Trusted Standards

We hold ourselves to high standards for freshness, safety, and quality. You can count on us every time.

Find Us

Come say hello

We're located in the heart of Reno, easy to find and always ready to welcome you. Stop by for fresh bread, groceries, or just a friendly conversation.

Address

859 W 12th St
Reno, NV 89503-2600

Phone

(191) 020-11059

Hours

Open 7 days a week
Check with us for current hours

Map showing Gain Willing location at 859 W 12th St, Reno
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Get in Touch

We'd love to
hear from you

Have a question, suggestion, or just want to say hi? Send us a message and we'll get back to you as soon as possible.

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